Privacy Policy

This Privacy Policy governs the collection, processing, and protection of personal information provided by users of our online gaming platform. We are committed to maintaining the highest standards of data protection in accordance with UK legislation, including the Data Protection Act 2018 and UK General Data Protection Regulation (UK GDPR). This policy explains how we handle your personal information, your rights regarding your data, and the measures we implement to ensure your privacy and security while using our gaming services.

1. Information We Collect

We collect various types of information to provide and improve our gaming services, ensure compliance with regulatory requirements, and maintain the security of our platform. The information we collect includes personal data provided directly by you, information collected automatically through your use of our services, and data obtained from third-party sources for verification purposes.

Data Type	Examples	Collection Method
Personal Information	Name, email address, date of birth, phone number	Registration forms, account verification
Financial Data	Payment method details, transaction history, deposit/withdrawal records	Payment processing, transaction monitoring
Technical Information	IP address, device information, browser type, session data	Automatic collection during platform usage
Gameplay Data	Game preferences, betting patterns, session duration	Gaming platform interactions

We also collect verification documents such as identification cards, utility bills, and bank statements as required by UK Gambling Commission regulations for identity verification and anti-money laundering compliance.

2. Purposes of Data Processing

We process your personal data for specific, explicit, and legitimate purposes in accordance with UK data protection laws. Our primary purposes include providing gaming services, ensuring regulatory compliance, and maintaining platform security.

Account creation and management
Processing deposits, withdrawals, and gaming transactions
Compliance with UK Gambling Commission requirements
Anti-money laundering and fraud prevention
Customer support and communication
Marketing communications (with your consent)
Platform improvement and analytics
Responsible gambling monitoring and intervention

All data processing activities are conducted based on appropriate legal grounds, including contractual necessity, legal obligations, legitimate interests, and your explicit consent where required.

3. Legal Basis for Processing

Under UK GDPR, we must have a valid legal basis for processing your personal data. We rely on several legal bases depending on the type of processing activity and the nature of the data involved.

For most gaming services, we process data based on contractual necessity to fulfill our obligations under the terms of service. Regulatory compliance activities, including identity verification and anti-money laundering checks, are processed based on legal obligations imposed by UK gambling and financial regulations.

We also process certain data based on our legitimate interests, such as fraud prevention, platform security, and business analytics, always ensuring that these interests do not override your fundamental rights and freedoms. Marketing communications are processed based on your explicit consent, which you may withdraw at any time.

4. Data Sharing and Third-Party Disclosures

We may share your personal data with selected third parties in specific circumstances and always in accordance with data protection requirements. All third-party data sharing is conducted under appropriate data processing agreements and security measures.

Payment processors for transaction handling and verification
Identity verification services for regulatory compliance
Customer support platforms for service provision
Analytics providers for platform improvement
Legal and regulatory authorities when required by law
Professional advisors including lawyers and auditors

We do not sell, trade, or rent your personal information to third parties for marketing purposes. Any data sharing is conducted with appropriate safeguards and only to the extent necessary for the specified purpose.

5. International Data Transfers

Some of our service providers may be located outside the United Kingdom. When we transfer your personal data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection standards.

We use various transfer mechanisms including adequacy decisions, standard contractual clauses approved by UK authorities, and binding corporate rules where applicable. All international transfers are conducted with appropriate technical and organizational measures to ensure data security during transmission and processing.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes. Our retention periods are determined based on the nature of the data, legal requirements, and business needs.

Account information and transaction records are typically retained for seven years following account closure to comply with UK Gambling Commission requirements and financial regulations. Technical data such as IP addresses and session logs are generally retained for shorter periods unless required for ongoing investigations or compliance purposes.

Marketing consent and communication preferences are retained until you withdraw consent or request deletion. We regularly review our data retention practices to ensure compliance with current regulations and minimize data storage where possible.

7. Data Security Measures

We implement comprehensive technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security framework includes multiple layers of protection designed to safeguard your information throughout its lifecycle.

Advanced encryption for data transmission and storage
Multi-factor authentication systems
Regular security audits and penetration testing
Employee training on data protection and security
Access controls and privilege management
Incident response and breach notification procedures
Secure data backup and disaster recovery systems

We continuously monitor and update our security measures to address emerging threats and maintain the highest standards of data protection in line with industry best practices and regulatory requirements.

8. Your Rights Under UK GDPR

As a data subject under UK GDPR, you have several rights regarding your personal data. We are committed to facilitating the exercise of these rights and will respond to requests within the legally required timeframes.

Right of access to your personal data and processing information
Right to rectification of inaccurate or incomplete data
Right to erasure in certain circumstances
Right to restrict processing where applicable
Right to data portability for certain types of data
Right to object to processing based on legitimate interests
Rights related to automated decision-making and profiling

To exercise your rights, please contact our Data Protection Officer using the contact details provided in this policy. We may require identity verification before processing requests to ensure data security and prevent unauthorized access.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your gaming experience, analyze platform usage, and provide personalized services. Our cookie policy provides detailed information about the types of cookies we use and how to manage your preferences.

Essential cookies are necessary for basic platform functionality and cannot be disabled. Performance cookies help us understand how users interact with our platform, while functionality cookies remember your preferences and settings. Marketing cookies are used with your consent to provide relevant promotional content.

You can manage cookie preferences through your browser settings or our cookie preference center. Please note that disabling certain cookies may impact platform functionality and your overall gaming experience.

10. Children and Age Verification

Our gaming services are strictly prohibited for individuals under 18 years of age. We implement robust age verification procedures to prevent underage gambling and comply with UK regulations protecting minors from gambling-related harm.

We do not knowingly collect personal data from individuals under 18. If we discover that we have inadvertently collected such information, we will take immediate steps to delete it and restrict platform access. Parents or guardians who believe their child has provided personal information should contact us immediately.

Our age verification process includes document verification, database checks, and ongoing monitoring to ensure continued compliance with age restrictions and responsible gambling requirements.

11. Policy Updates and Contact Information

This Privacy Policy may be updated periodically to reflect changes in our practices, legal requirements, or regulatory guidance. We will notify users of material changes through appropriate channels, including email notifications and platform announcements.

Last updated: January 24, 2026

For questions, concerns, or requests regarding this Privacy Policy or data protection matters, please contact our Data Protection Officer at [email protected] or write to us at Data Protection Officer, Legal Department, 123 Gaming Street, London, EC1A 1BB, United Kingdom.

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority, through their website at ico.org.uk or by calling their helpline.